Hydrow, a personal rowing machine and immersive workout content provider, was looking for a seamless digital experience for its users, but found that Shopify Liquid and WordPress offered limited custom, dynamic content capabilities. The company needed to create an ecosystem where content authors, designers, and marketers operated seamlessly, with real-time content updates, streamlined collaboration, and an unparalleled user interface. Hydrow chose Contentful as the headless CMS, Next.js for dynamic content, and Vercel for a managed infrastructure, enabling them to move away from managing their own architecture and achieve elastic scalability. The solution provided several wins, including peak web performance, drastically cut authoring time, real-time content updates, seamless collaboration, and infrastructure stability. With this transformation, Hydrow now has plenty of headroom to grow and quickly develop new ideas.