How Vercel helped Tonies expand into new markets and improve conversion rates

Tonies, a company that creates smart audio systems for children, transitioned to a new frontend platform powered by Vercel's Frontend Cloud and Contentful's CMS, driven by the need to expand into new markets. This strategic move improved their development, continuous delivery, and quality assurance processes, resulting in faster QA, reduced latency, enhanced scalability, and better user experience. The adoption of Vercel has had a profound impact on Tonies, allowing them to scale with ease, improve conversion rates, and extend their reach beyond European markets. By embracing modern technologies like React-based headless stack and Frontend Cloud, Tonies is now well-positioned for future growth and digital success.