Sonos, a 20-year-old sound experience company with a strong brand legacy, transitioned to a headless architecture using Next.js and Vercel, resulting in a 75% improvement in build times, enabling developers to innovate with ease. The switch allowed for better frontend flexibility, reduced friction points such as slow builds, poor support for newer Next.js versions, cache management issues, and limited observability. By migrating to Vercel's Frontend Cloud, Sonos achieved a seamless deployment process, faster time-to-market, improved performance, and enhanced collaboration among developers. The company's experience demonstrates the benefits of adopting a powerful development platform like Next.js and Vercel, which enables companies to fully express their brand vision, optimize their digital presence, and deliver exceptional customer experiences.