How KIKO Milano scales for Black Friday

KIKO Milano, a global beauty brand, significantly improved its ecommerce operations by migrating from AWS to Vercel, eliminating weeks of manual infrastructure preparation for events like Black Friday. Previously, KIKO had to manually scale AWS resources and adjust configurations weeks in advance, a process that was both time-consuming and risky, as any miscalculation could lead to site slowdowns or crashes. With Vercel, KIKO benefits from automatic scaling, faster app builds, and the ability to deploy multiple times a day, transforming their focus from infrastructure management to enhancing the ecommerce experience. This shift has not only reduced the operational burden but also increased the team's confidence and efficiency, allowing them to innovate rapidly and improve SEO. The seamless scalability during traffic spikes and the supportive partnership with Vercel have been invaluable, enabling KIKO to concentrate on delivering quality service without the stress of infrastructure limitations.