How Avalara turns pipe dreams into patent-pending with v0 - Vercel

Avalara, a company that connects businesses to over 1,400 systems for automating tax compliance globally, has transformed its product development process by leveraging Vercel's v0 AI-native platform. This new approach, spearheaded by Chief Strategy and Product Officer Jayme Fishman, focuses on modernizing Avalara's building methods through digital transformation and AI innovation. Vercel's v0 allows Avalara to quickly translate plain language ideas into working prototypes, significantly reducing the time from concept to execution. This shift has enabled the creation of two patent-pending products in just 60 days, reshaping Avalara's product and design processes by eliminating lengthy handoffs between teams and fostering real-time collaboration and iteration. The introduction of v0 has not only streamlined Avalara's workflow but also enhanced their ability to support customers more effectively by offering tools like a Chrome extension that integrates seamlessly with users' workflows.