Elkjøp's Digital Transformation: Powering Retail Innovation with Next.js and Vercel

Elkjøp, a Nordic consumer electronics retailer, transformed its digital presence by adopting Next.js and Vercel, significantly reducing release cycles to 7 weeks, boosting digital revenue and enhancing user experience. The previous platform, built on Angular, was slow, causing SEO struggles and inefficient developer experiences. The new setup has empowered developers to take ownership of the release process, enabling faster iteration cycles with automated deployments and preview environments. This shift in mindset has led to a more stable user experience, improved performance, and better search engine visibility, resulting in over $1 billion in digital revenue.