Billions of requests: Black Friday-Cyber Monday 2025

During the 2025 Black Friday and Cyber Monday period, Vercel showcased its ability to manage significant traffic surges without needing special operational changes, handling over 115.8 billion requests with a 33.6% increase from the previous year. The platform maintained consistent performance by leveraging its global network and compute layer, with adaptive features such as Fluid compute and Incremental Static Regeneration (ISR) keeping applications responsive and content fresh. Security systems effectively managed billions of unwanted requests, while AI Gateway supported AI-driven shopping experiences by routing over 24 million queries efficiently. Vercel's infrastructure demonstrated its capability to adapt to real-time user behavior, emphasizing the importance of adopting adaptive infrastructure for high-pressure events, as illustrated by the continuous deployment of over 6.1 million application updates during the event.