Vercel has acquired Splitbee, an all-in-one analytics and conversion tool, to bring more analytics capabilities to its customers. The acquisition adds top pages, top referring sites, and demographics to Vercel Analytics, allowing users to go beyond performance tracking and gain insights tied to real metrics. With the addition of page views and visitor metrics, brands can access in-depth website analytics and take greater control of how they engage with their end-users. The new feature is privacy-friendly, GDPR-compliant, and tracks visitor count in real-time without requiring third-party scripts or cookies. Vercel Analytics aims to make insights accessible to entire teams, helping organizations adopt data-driven deployment methods and ship better work. The tool is available now as a free beta for existing users, enabling them to start seeing page views and visitor events.