Parachute improves site page load times by 60% in one month

Parachute, a modern lifestyle brand, initially deployed its site on Shopify due to its quick templates and SEO benefits. However, after seven years of rapid growth, the team outgrew the platform's customization options and needed more flexibility without sacrificing SEO. They moved to Next.js for better app architecture options and then to Vercel for development and deployment, enabling significant improvements to their workflow, including automation and preview access. The migration resulted in improved page load times by 60% and gave Parachute the ability to seamlessly integrate its favorite tools, retaining Shopify's headless commerce and pairing Contentful with Vercel's Incremental Static Generation feature.

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