In the world of e-commerce, Commerce-UI specializes in creating optimized and performant experiences for design-driven brands using Next.js and Vercel. They help clients like Lift Foils discover headless commerce while providing a seamless shopping experience globally. The team understands the importance of site speed and uses Vercel to keep sites fast and responsive even when rendering heavy content. Commerce-UI invested in maintaining a full DevOps team to serve their old sites, but now relies on Next.js and Vercel as a performant pair. By using Edge Middleware, they helped Lift Foils create dedicated pages for each region, which were then localized and personalized. This allowed the brand to provide a fast and seamless experience for customers everywhere. Commerce-UI also focuses on improving the developer experience by providing tools like Preview Deployments and webhooks that trigger a site rebuild when Shopify configurations change. These features decrease time to production and offer out-of-the-box support for modern tech stacks.