KidSuper, a Brooklyn-based streetwear label and hybrid art brand, needed a tech solution that could keep up with their creativity after going viral in 2011. They experimented with various frameworks like Ember and Create React App before settling on Next.js for its flexibility to build sites and apps that reflect the brand's creativity. With Vercel, they can deploy interactive sites faster than competitors, enabling limitless creativity and seamless collaboration. The duo can now focus on building new ideas without delays, thanks to zero-configuration deployments that allow them to spin up sites instantly.