Swell, a platform on Vercel, enables anyone to spin up their own ecommerce website using its headless, API-first backend, providing flexibility and accessibility for merchants to power their users' storefronts around the world. The benefits of using Vercel and Next.js include fast site creation, seamless onboarding, unlimited SKUs without impacting speed, and a developer-friendly experience with excellent ergonomics and user interface. Merchants can market more effectively without slowing down their sites, thanks to Vercel's Incremental Static Regeneration (ISR) and hybrid rendering capabilities, which allow for quick and easy deployment of ecommerce sites, often in just a month. The Swell team appreciates the ease of use and minimal stress involved in switching to Vercel and Next.js from their previous solution.