From newsletter to global media brand with a headless frontend

The Morning Brew collective of media brands grew rapidly, generating $50 million in revenue in 2021 and expanding into new lines of business with mediums like YouTube, live events, and podcasts. To support their growth, they upgraded their infrastructure to a headless tech stack optimized for content delivery using Next.js on Vercel. This allowed them to achieve a flexible and customizable frontend, enabling instant launching of new websites and platforms. They also leveraged features such as Incremental Static Regeneration (ISR), Serverless Functions, and Preview Deployments to boost their developer experience, iterate quickly, and provide the best user experience possible.

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