Viable, an AI company, uses customer feedback analysis to improve products and services for businesses like Latch, Uber, and AngelList. They've processed 3.8 million data points with just six engineers and have been using Vercel since its beginning. However, slow feedback cycles were creating a bottleneck until they leveraged comments for feedback in Vercel Preview Deployments, reducing back and forths by 80%. This allowed them to provide game-changing insights more efficiently, saving time previously wasted on Slack DMs, emails, and Zoom calls. With comments available directly on designs, the team can preserve context and ship insights faster, enabling scaling as more businesses realize the value of their analyses.