How Core Web Vitals Will Impact Google Rankings in 2021
Blog post from Vercel
Google is adding Core Web Vitals to its Page Experience ranking signal, which evaluates speed, responsiveness, and visual stability of pages. This means that website performance has a direct impact on SEO and business. The three main components of Core Web Vitals are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). A good LCP is below 2.5 seconds, an FID score below 100ms, and a CLS metric below 0.1. Improving website performance can help sites rank higher in comparison to competitors. Strategies for improving Core Web Vitals include pre-rendering content, image optimization, font optimization, and using server-side rendering or Next.js pre-renders every page by default. Google Lighthouse and Vercel Analytics are tools that can be used to measure and analyze Core Web Vitals performance.
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