Using Hybrid Search to Improve In-App Product Search

Exceeding user expectations and minimizing friction are crucial for successful application experiences, and Hybrid Search, which combines keyword and semantic search methods, significantly enhances this by improving search accuracy, user interaction, and personalization. Traditional keyword search systems often struggle with understanding intent and synonyms, whereas hybrid search leverages large language models (LLMs) to better grasp the context and intent of queries, offering superior cross-language support. By integrating both approaches, hybrid search ensures more accurate and personalized search results, leading to increased user satisfaction, loyalty, and conversion rates. Vectara, a platform offering hybrid search capabilities, allows users to fine-tune search settings for optimal results, providing a robust tool for developers to enhance product experiences. Through the use of hybrid search, companies can improve user engagement and reduce churn, ultimately benefiting their bottom line by offering a competitive advantage in the market.