Retrieval Augmented Generation` is an approach to generative AI that addresses its drawbacks, such as hallucinations, data leakage, and high costs. This approach retrieves relevant facts from a user's data before generating content, reducing the risk of incorrect or outdated information. By doing so, it increases trust, reduces costs, and keeps up with the volume of data. Grounded Generation is a solution that provides transparency into generated responses, allowing users to fact-check and verify the accuracy of the information provided. It also eliminates the need for retraining models on new data, reducing latency and increasing the system's ability to keep pace with rapidly changing data. This approach enables organizations to achieve widespread adoption of generative AI while maintaining trustworthiness, cost-effectiveness, and data security.