Neural search technology is transforming the customer experience by delivering relevant content that corresponds with the underlying meaning of a query, rather than just matching words. This approach reimagines the search experience, whether users are searching for information on massive public websites or looking for obscure data points in enterprise databases. Neural search recognizes context and understands the distinctions between categories of related products, providing a better overall product discovery experience. It also enables chatbots that consider the context when surfacing solutions, creating a new class of conversational agents that derive meaningful value from complex web support chat and call data. Additionally, neural search can help customers go a step further toward self-service, directing them to the exact location in content that answers their questions, reducing the burden of customer service and enabling proactive analytics for decision-making.