When organizations consider upgrading their outdated technology to a more advanced generative AI system, they face a crucial decision: build or buy. Building a generative AI platform from scratch allows for customization and control but requires significant expertise, ongoing maintenance, and high operational costs. On the other hand, buying a generative AI platform service provides rapid deployment, reduced development effort, ongoing support, and scalability. Considering factors such as manpower, budget constraints, and timeline requirements is essential to make an informed decision that meets strategic objectives. Assessing these factors helps organizations align their approach with capabilities, financial situation, and project timelines, ultimately leading to a strategic decision that ensures success.