Driving the future of Voice: Meet Vapi's New VP of Product

Nathalie Criou, Vapi’s new VP of Product, brings experience spanning engineering, marketing, sales, product management, entrepreneurship, and leadership roles at companies including Google, VMware, Amazon, Twilio, and Docker, as well as her own startup, RidePal. She joined Vapi because she sees AI as an opportunity to restore voice as an accessible, effective business channel after poor customer experiences reduced its use. Criou argues that voice AI already delivers repeatable returns and could dramatically increase customer conversations as companies remove cost-driven limits on phone support, citing customer Kavak’s expansion of voice AI across its business. Her product strategy emphasizes serving both developers and increasingly capable nontechnical users while remaining focused on customer outcomes such as revenue growth and cost reduction rather than treating AI as a goal itself. She advocates organizing product teams around opportunities and problems rather than existing features, believing this encourages teams to pursue better solutions, and she identifies sailing and cats as important interests outside work.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.