Apple has shifted its focus to the GenAI space, with the company reportedly moving employees from its canceled car project to work on AI development. The Apple Vision Pro is expected to benefit from this shift, particularly in terms of privacy features. A key part of this effort is the acquisition of German AI startup Brighter AI, which provides a solution for anonymizing images and videos to meet data protection regulations. Additionally, Apple has developed a prototype AI tool called Keyframer, which enables users to add motion to 2D images by describing how they should be animated. Built on OpenAI's GPT-4 as its base model, Keyframer aims to empower animation design in the "less explored" space of animation creation. The tool's interface allows for iterative creation and refinement of designs, and its use has the potential to democratize access to GenAI for non-programmers.