The hidden cost of scaling ecommerce on hyperscalers

E-commerce businesses often face unpredictable and costly cloud expenses when using hyperscalers like AWS, Azure, and Google Cloud due to their pricing models, which are not optimized for the bursty, campaign-driven nature of e-commerce traffic. This can lead to "cost spirals" where infrastructure spending outpaces revenue, particularly during peak events like flash sales or seasonal surges. Hyperscaler pricing rewards stable usage, forcing e-commerce teams to either over-provision and pay for idle capacity or reactively scale and incur unplanned costs. Upsun offers a solution by abstracting the complexity of hyperscaler environments with a resource-based allocation model, allowing costs to be tied directly to specific environments and making them more predictable. This model provides visibility and control over expenses, enabling teams to make cost a pre-launch decision instead of a post-event surprise, and includes features like setting cost ceilings and unified billing across services.

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