Meet Upsun. A bright brand, a bright future.

Upsun, a new brand launched by Platform.sh, aims to support development teams focused on Software-as-a-Service (SaaS) applications with technical microservices architectures. The creation of Upsun involved extensive user research, feedback, and collaboration across different teams and stakeholders to refine the brand's identity and ensure it resonates globally. The name "Upsun" reflects productivity during daylight hours and symbolizes optimism and reliability, promising a stable platform for building meaningful applications. The brand's visual identity, including a sun-inspired logo and a vibrant neon color palette, was crafted to stand out while maintaining a modern and tech-forward appearance. The development process emphasized inclusivity, creativity, and data-driven decision-making, leading to a brand that embodies stability, freedom, and control. Upsun's design and messaging aim to translate complex technical concepts into accessible and engaging narratives, aligning with the vision of its founders and engineers.