Insights on how digital businesses should approach sustainability in 2024

In a conversation about digital sustainability in 2024, Leah Goldfarb of Platform.sh and Gerhard Andrey of Liip and the Swiss Green Party discussed the critical need for digital businesses to adopt progressive sustainability practices that consider ecological, social, and economic impacts. They highlighted the tech industry's significant contribution to global emissions and stressed the urgency of taking proactive measures, such as conducting comprehensive environmental impact assessments and optimizing cloud infrastructure to minimize energy consumption. Collaboration and transparency were emphasized as key strategies for driving industry-wide change, with both speakers optimistic about the cultural shift towards sustainability and the role of policy changes in fostering progress. The conversation served as a call to action for businesses to enhance their sustainability efforts, promising benefits beyond environmental impact, including improved brand reputation and customer loyalty. Platform.sh, now Upsun, exemplifies these efforts through partnerships with leading cloud providers and a commitment to a sustainable digital future.

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