I thought I invented this. Then I opened TikTok

In a rapidly evolving landscape driven by AI, traditional roles in product development, such as product management, marketing, and engineering, are increasingly overlapping, as professionals are called to diversify their skills beyond their formal job descriptions. The emergence of AI-augmented development, where individuals prototype ideas before presenting them, mirrors a growing trend where the boundaries between roles blur, enabling faster and more integrated workflows. This shift is evident in industry practices, such as Netflix allegedly requiring product managers to code prototypes and companies like Airbnb and Shopify restructuring roles to encompass broader responsibilities, often merging aspects of product management, marketing, and engineering into singular roles. Despite these changes, fundamental skills like judgment and vision remain crucial, as highlighted by critics who caution against equating artifact production with strategic decision-making. Ultimately, the pace of creating actionable prototypes has accelerated, with professionals frequently wearing multiple hats to stay relevant, underscoring the need for adaptability in an AI-driven workplace.