Black Friday reinforces itself as the biggest week in ecommerce

Platform.sh, now known as Upsun, a cloud application platform, reported significant increases in ecommerce website traffic during Black Friday and Cyber Monday 2024, highlighting the resilience of ecommerce sites in handling a 65% surge in traffic on Black Friday compared to other Fridays of the year and a 14% increase from the previous year. Cyber Monday also saw a 39% increase in traffic compared to an average Monday in 2024, with a 13% rise from Cyber Monday 2023. Despite economic challenges such as rising costs and inflation, the allure of holiday discounts continued to draw consumers, resulting in nearly two billion visits on Black Friday across over 12,000 ecommerce websites on Upsun's platform and notable growth in online sales in the U.S., with $10.8 billion generated on Black Friday 2024. Upsun, which supports over 6,000 enterprise clients globally, is recognized for its partnerships with major cloud providers and notable clients such as Adobe and UNICEF, offering a robust, secure, and scalable platform that has adapted to the evolving ecommerce landscape post-pandemic.

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