The hard part was never the code: a fireside chat with AWS
Blog post from Unleash
In a fireside chat at the FeatureOps Summit 2026, Matias Undurraga Breitling, an Enterprise Technologist at AWS, shared insights on managing engineering and product teams in fast-paced environments, drawing from his experience as Head of Product and Technology at Just Eat. He emphasized the importance of feature flags in safely deploying changes in a three-sided marketplace like food delivery, where a single change can disrupt thousands of orders. Matias highlighted the necessity of aligning teams towards long-term customer habits rather than short-term metrics, advocating for a comprehensive approach he terms "FeatureOps" which encompasses not just launching features but effectively operating them. He stressed that success is not measured by the volume of features shipped but by their impact on business metrics and customer satisfaction. Furthermore, he discussed the role of AI in accelerating development processes and the critical need for robust validation and control mechanisms to manage this increased velocity. Matias concluded with advice for aspiring leaders to focus on understanding and improving customer experiences alongside technical proficiency.
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