How we work with our company culture

Unleash co-founder Egil Østhus highlights the company's deliberate approach to cultivating a strong organizational culture, which began with defining their core values of trust, speed, transparency, experimental, and fun. Recognizing the importance of a consistent and systematic approach, the founders broke down organizational culture into tangible elements to integrate these values into daily operations. This includes defining behaviors that align with core values, norms, and taboos, and illustrating these with examples such as trusting new employees to participate in customer meetings on their first day. Regular activities like a weekly "Happy Hour" encourage openness and collaboration, fostering transparency and trust across teams. Additionally, the company measures adherence to these values through monthly surveys and incorporates them into performance reviews, emphasizing the importance of values in driving company success. Østhus stresses the role of leadership by example, with the belief that adherence to values must begin with the founders themselves.