Digital transformation at high speed

In the context of digital transformation, businesses face the challenge of balancing speed and control to meet the evolving expectations of customers who demand seamless, personalized, and rapid digital experiences. Companies like Unleash advocate for feature activation strategies, such as gradual rollout, to manage the introduction of new features while minimizing risk and maintaining customer satisfaction. This approach contrasts with the practices of DevOps-oriented companies like finn.no, which deploy changes frequently to reduce stress and improve issue identification, while highlighting the need for automation and ownership. The article emphasizes that agility and speed are crucial for success in digital transformation, but stresses the importance of maintaining control over the rollout process to ensure business stability and customer trust.