Badass developers release on Fridays. Now there’s a book that explains why.

"Progressive Delivery: Build the Right Thing for the Right People at the Right Time" by James Governor, Kim Harrison, Heidi Waterhouse, and Adam Zimman explores the concept of progressive delivery, emphasizing the separation of software deployment from user release and adoption. The book introduces "technological jerk" to describe user discomfort from abrupt changes, advocating for a smoother transition through strategies like feature flags and radical delegation. It outlines the Four A’s—abundance, autonomy, alignment, and automation—as a framework to balance developer speed and user experience, emphasizing the need for feature management platforms to control feature visibility and mitigate risks. The authors stress the importance of user-centered release progression and radical delegation, allowing those closest to users to manage feature readiness. They highlight the necessity of FeatureOps, an operational discipline that integrates feature flags, automated rollouts, and risk management to ensure seamless software updates, even in high-stakes environments like autonomous vehicles and medical devices, thereby enabling confident releases, even on Fridays.

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