Unified Social Media API: Read and Write Posts, Profiles, Reviews, and Insights Across Social Platforms
Blog post from Unified.to
Unified has introduced a Social Media API that provides a standardized interface for reading and writing posts, profiles, reviews, and engagement insights across platforms including Instagram, Facebook, LinkedIn, Google Business Profile, Trustpilot, Threads, Pinterest, Bluesky, Mastodon, and Twitter. The API uses four normalized objects—Post, Profile, Review, and Insight—while executing requests directly against each customer’s source platform in real time without caching or storing end-customer data. It supports products such as cross-platform publishing tools, review-response inboxes, local listing management, reporting dashboards, threaded conversations, and AI agents that need current social data. Coverage, writable fields, scheduling, query options, and webhook availability vary by platform because they remain subject to each provider’s API, developer-program approvals, account restrictions, and content rules. Posts can generally be created, updated, or removed, reviews can be read and replied to where supported, and profiles and insights are read-only, with webhooks currently available for post creation and updates on supported integrations.
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