Unified APIs vs Zapier

Unified APIs and Zapier serve different purposes, with Unified APIs being developer-focused tools that enable building product integrations with third-party vendors, allowing access to customer data and letting development teams concentrate on core features rather than integration maintenance. In contrast, Zapier is a no-code solution designed for non-developers, such as salespeople, to automate business processes like sales funnels, marketing campaigns, and support systems, providing a straightforward interface to accomplish specific business tasks without the need for technical expertise. While Unified APIs may appear low-code due to their simplicity, they are fundamentally part of the developer toolkit aimed at creating scalable and efficient products, unlike Zapier, which targets business users with automation needs.