The integration strategy that tripled MyHub's enterprise deals

MyHub, an enterprise employee intranet platform, successfully scaled its integration capabilities by partnering with Unified.to, resulting in a significant increase in enterprise deals and competitive positioning. By leveraging Unified.to's unified API, MyHub rapidly deployed over 60 integrations within three months using just one part-time engineer, achieving a 30-fold increase in integration speed. This strategy allowed MyHub to meet the growing demand for seamless HR system integrations, which had been a barrier to securing larger contracts. The collaboration also emphasized a security-first approach with no data caching or storage, addressing enterprise security and privacy concerns. The enhanced integration capabilities led to a tripling of MyHub's Average Contract Value (ACV), faster sales cycles, reduced customer churn, and stronger partnerships with HR platforms. As a result, MyHub is now exploring AI-powered automation to further enhance its offerings, building on the foundation provided by Unified.to's extensive integration support.