The integration strategy that tripled MyHub's ACV

MyHub, an enterprise employee intranet platform, used Unified.to to expand from mid-market customers into enterprise accounts that required integrations with HR systems for automated user management. Facing slow, resource-intensive direct development—where Microsoft and Google SSO alone took three months—MyHub launched more than 60 integrations in three months with one part-time engineer, reportedly increasing integration speed by 30 times. Unified.to was selected for its unified API, responsive support, broad coverage across 19 integration categories, and no-cache, no-storage approach intended to reduce privacy and compliance risks associated with sensitive HR data. MyHub reports that the expanded integration ecosystem contributed to a threefold increase in average contract value, faster sales cycles, lower churn, stronger platform partnerships, and more enterprise-ready positioning, while allowing its engineering team to focus on core product development. With the integrations established, the company is exploring AI-enabled features such as GPT-assisted policy creation and natural-language search.

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