January 2026 product update

In January 2026, a significant product update introduced two new API categories—Forms and Shipping—alongside expanded capabilities for the Advertising API, allowing full campaign management. The Shipping API simplifies integrating multiple carriers by offering a unified interface for real-time data, while the Forms API streamlines access across different platforms without vendor-specific logic. The Advertising API now supports comprehensive operations for campaign creation, updating, and termination, facilitating programmatic campaign management without platform-specific constraints. Security enhancements include expanded options for customer-managed Secrets Manager and new external logging integrations with Grafana and ClickHouse, ensuring sensitive data remains within customer-controlled infrastructure. Additional improvements were made in webhooks, pagination, and field coverage across various systems, enhancing real-time event handling and reducing system polling. These updates aim to empower teams to create full-fledged workflows rather than simple integrations.

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