Introducing the Unified Advertising API

The Unified Advertising API is a standardized solution allowing integration across multiple major ad networks, such as Google Ads and Meta Ads, offering real-time access to campaigns, ads, and performance metrics without the need for platform-specific integrations. This API is designed to streamline the complexities faced by products dealing with paid media, providing a singular interface for pulling data which is particularly beneficial for marketing analytics, agency portals, AI tools, and data pipelines. By normalizing objects and metrics across different platforms, the Unified API alleviates the recurring engineering work of maintaining separate integrations and handling inconsistencies in authentication, data modeling, and reporting endpoints. It supports a variety of use cases, including multi-platform dashboards, cross-channel monitoring, and AI-driven analytics, all with a focus on real-time, read-only access while ensuring data residency compliance. The API is accessible on all Unified plans, with a free 30-day trial available for new users.

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