How to Set Up LinkedIn Webhooks with Unified

LinkedIn's Organization Social Action Notifications allow companies to receive real-time updates on interactions with their LinkedIn pages, such as likes, comments, shares, and mentions. By using Unified, businesses can subscribe to these events through a single webhook API, bypassing the need to learn LinkedIn’s proprietary webhook protocol. Setting up requires a LinkedIn developer app configured with the appropriate products and permissions, including the Community Management API for social notifications. Unified simplifies the process by converting LinkedIn notifications into standard MessagingEvent objects, which are then posted to a specified URL. This integration also allows for outbound communication via LinkedIn's Messages API, provided the necessary permissions are granted. The setup ensures that organizations can seamlessly manage multiple LinkedIn pages and receive engagement data without needing custom protocol handling.