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How to Pull CRM Data from Salesforce, HubSpot, and 38+ Platforms with a Unified API

Blog post from Unified.to

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525
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Summary

Unified.to offers a streamlined solution for accessing CRM data from over 38 platforms, including Salesforce and HubSpot, through a single unified API, eliminating the need for developing and maintaining multiple connectors for different CRM systems. This unified approach allows products to harness live CRM data for various purposes such as building customer 360 dashboards, feeding AI workflows, generating operational insights, and backing up data, without requiring vendor-specific code. The platform normalizes key CRM entities like companies, contacts, deals, and events, providing consistent data models for analytics and AI applications. With Unified.to, product teams benefit from real-time, normalized CRM data, enabling them to deliver accurate analytics and AI features, supported by an AI-ready infrastructure that integrates seamlessly into RAG, LLM, or analytics pipelines, all while reducing maintenance overhead by managing tokens, retries, and API updates.