How to Build CRM Sync Across Salesforce, HubSpot, and 47+ CRMs with a CRM API

SaaS products often require synchronization of CRM data from platforms like Salesforce and HubSpot to enhance features such as sales automation and analytics, but the challenge lies in varying APIs and data schemas across different CRMs. Unified addresses this by offering a standardized CRM API that supports 47 CRM platforms, allowing products to integrate once and access CRM data through a consistent interface. This API normalizes authentication, endpoints, and schemas, enabling developers to interact with core CRM objects like contacts, companies, deals, and events without provider-specific coding. Customers authorize their CRM accounts via a uniform flow, ensuring seamless data retrieval and updates across platforms. The API supports both incremental updates through polling or webhooks and accommodates custom CRM fields, maintaining a consistent data model while supporting organization-specific configurations. By consolidating CRM integrations, Unified allows product teams to focus on developing features rather than maintaining multiple vendor-specific connectors.