How to Advertise Jobs from Any ATS with a Unified Advertising API
Blog post from Unified.to
Unified.to offers a streamlined solution for promoting job openings from any Applicant Tracking System (ATS) through a unified Advertising API, enabling businesses to sync job listings with advertising campaigns on platforms such as LinkedIn, Meta, Google, and TikTok. By utilizing the Unified.to TypeScript SDK, recruiters can manage job advertisements as projections of the original job postings, ensuring alignment as job details change without storing any candidate or job data at rest. The platform bridges the gap between different systems by supporting a unified model that encompasses both the ATS and advertising categories, simplifying the integration process through a single API connection. Unified.to provides full CRUD support across multiple advertising integrations, allowing for the creation or alignment of campaigns directly from ATS job data, while maintaining compliance with employment ad restrictions that prohibit demographic targeting. Additionally, the system ensures that ad campaigns automatically reflect changes in job status by utilizing ATS job webhooks, thereby reducing the need for manual updates and integration maintenance.
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