How to Advertise ATS Jobs on LinkedIn, Meta, Google and TikTok with

Unified.to describes how recruiting products can synchronize ATS job postings with paid advertising campaigns across platforms such as LinkedIn, Meta, Google, and TikTok through a unified connection model. An ATS job serves as the source of truth, supplying candidate-facing titles, descriptions, application URLs, locations, status, and other fields that can be mapped to advertising campaigns, groups, ads, and creatives, while field availability and write support vary by integration. Customers authorize separate ATS and advertising connections, after which products can either align an existing campaign with a job or create a new campaign hierarchy from it, generally using broad geographic targeting resolved through platform-specific target lookups. The guide emphasizes that employment advertising is restricted, requiring special-category handling on Meta and avoidance of demographic or narrow-radius targeting across platforms. ATS job-update webhooks can automatically pause campaigns when jobs close and resume only campaigns previously paused by the automation when roles reopen, while virtual webhooks support systems without native events. It also recommends creating ads in a paused state for review, checking per-platform capability matrices, using raw passthrough fields for unsupported unified fields, and handling unsupported operations and rate limits differently.

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