Forget about APIM. Why I don’t give a ***

In the article, Jennifer Craig emphasizes the importance of focusing on return on investment (ROI), sales growth, and business efficiency in 2023, especially for tech teams involved in API management (APIM). She critiques the tendency of tech teams to prioritize technical specifics like protocols and languages over broader business outcomes, urging a focus on how APIM can enhance business performance through improved efficiency, governance, and digital transformation. The text highlights several trends for APIM practitioners, including API-first business models, cloud-first digital transformation, and enhancing developer experience, while discouraging the pursuit of the latest tech fads. Craig advocates for a strategic approach to APIM that prioritizes business needs, such as reducing management overhead, improving reliability and security, and aligning technical decisions with business goals.