Enabling API-led product growth

In a recent episode of Tyk's "All About APIs" podcast, Matt Tanner, Head of Developer Relations at Moesif, discusses the potential of API product-led growth across industries. He contrasts product-led growth, which allows developers to self-serve and explore tools without needing sales demos, with sales-led growth, which can hinder the developer experience. Tanner outlines three stages crucial to API-led growth: onboarding, usage, and retention, emphasizing the importance of having the right tools and metrics for each phase. He highlights that enhancing product stability and scalability is essential for retaining users and increasing market share. The podcast, co-hosted by Budha and Sedky, encourages listeners to adopt a proactive approach in refining API products by leveraging qualitative and quantitative data to address customer challenges effectively.