CX x UX

Jennifer Craig's article discusses the integral relationship between user experience (UX) and customer experience (CX) at Tyk, emphasizing that a positive UX is crucial for an outstanding CX. She explains that UX focuses on making the product easy and efficient to use, eliminating pain points, and involving extensive user research to align development with user needs. The UX team at Tyk works closely with product squads and the leadership team to ensure UX considerations are part of strategic decisions and the overall roadmap. By embedding a user-centric culture throughout the organization and maintaining constant user feedback, Tyk aims to deliver a product that enables efficient job performance, thus enhancing CX.