Here is a neutral and interesting 1-paragraph summary of the text: The rise of A2P 10DLC requirements has led businesses to reevaluate their SMS strategies, as toll-free, dedicated short codes, and long codes each have unique benefits and drawbacks. Short codes are ideal for urgent notifications but are being phased out due to shared code issues; they offer high throughput and deliverability but few options are available, and they lack voice capabilities. Toll-free numbers provide flexibility and can be used for both messaging and voice calls, making them suitable for mid-high volume messages. Long codes require a verification process but offer higher throughput, improved deliverability, and the opportunity to create trusted localized experiences; however, getting up-and-running with long codes is becoming more challenging due to increased barriers to entry. Ultimately, businesses must consider their specific use cases and identity when choosing an SMS strategy that balances cost, throughput, security, and customer engagement.