What's New with the WhatsApp Business Platform with Twilio

Twilio has introduced several new features to its WhatsApp Business Platform in 2022, including Self Sign-up, which allows businesses to register their own company or brand for WhatsApp without needing approval, and now generally available. WhatsApp Fallback to SMS is also being tested in a private beta, ensuring that important notification messages are delivered even if the primary message fails. Sticky Sender enables consistent sender numbers, maintaining trust with users. Template Errors will be surfaced in account Error Logs, while new media file types such as Microsoft Office files and WhatsApp Stickers support enhanced messaging capabilities. Businesses like Magalu have seen increased ROI and improved engagement rates by leveraging these features to scale with WhatsApp.

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