Omnichannel marketing is a customer-first, cross-channel approach that connects data across in-person and digital channels to provide continuity and personalized experiences. It powers the integration of multiple channels, enabling brands to deliver seamless and consistent customer experiences. With modern customers engaging with businesses online, in person, and a mix of both, companies need a complete view of all customer touchpoints to effectively serve them. Omnichannel marketing offers several benefits, including collecting more first-party data, increasing brand consistency, growing revenue, building personal connections, and driving conversions. Top brands like Veronica Beard, Sanofi, Deliveroo, and Vacasa use omnichannel marketing strategies to create exceptional customer experiences. To successfully implement an omnichannel marketing strategy, businesses should review their branding, map the customer journey, leverage data for personalization, prioritize customer support, protect customer data, and continue innovating and testing. Twilio Segment can help power these efforts by combining CDP capabilities with channels like email, SMS, phone, and call center to tailor messages across multiple channels at scale.