Live shopping has emerged as a new ecommerce experience for customer engagement through hosted live streams, allowing customers to view products, ask questions, and interact with companies remotely. The US live shopping market is growing rapidly, reaching $11 billion in sales in 2021 and estimated to account for $35 billion by 2024. Live shopping offers several benefits, including increased engagement with customers, higher conversion rates, increased loyalty and brand awareness, and lower return rates. Companies are already utilizing live shopping to promote products and build brand awareness creatively, with examples including Quivr, URBN, Nordstrom, and KitKat. To create a successful live shopping experience, businesses can use tools such as HYPNO, JRNI, Twilio Video, and Live to build unique and engaging experiences that drive sales and customer engagement.