Interactive live streaming allows brands to engage with their audience in real-time, building relationships and creating loyalty through direct interaction. This technology has grown significantly, with the market expected to reach $4.26 billion by 2028. Compared to traditional on-demand video, interactive live streams receive 27% more watch time, indicating a more engaged audience. Interactive elements such as polls, votes, questions, chat, and general participation enable viewers to influence the streaming experience. Live streaming platforms like Instagram, Facebook, Twitch, TikTok, YouTube, Reddit, Discord, Twitter, LinkedIn, and others are incorporating interactive features to facilitate engagement with their users. This technology offers several benefits, including extending viewing times, building community and culture, promoting action from viewers' sides, and providing unique business opportunities such as one-on-one sessions or large webinar formats. Examples of successful interactive live streams include Hyper Scape's game master effects, Twitch Plays Pokémon, Twitch channel point rewards, Lisnic's business advice chats, Jerma985's Dollhouse stream, and Amazon Prime Video's Battle Cars promotion. With the rise of live streaming technology, businesses can leverage interactive elements to engage with their audience and create memorable experiences using platforms like Twilio Video and Live.