Business messaging is the way brands initiate and respond to customers over various messaging channels, empowering two-way conversations rather than one-way blasts. Customers demand options such as email, SMS/text, webchat, or phone calls, and expect fast response times, human interaction, and the ability to use their preferred native messaging apps. Business messaging benefits both parties with options like engaging more customers, providing real-time conversations, handling more conversations, elevating customer satisfaction, using multimedia content, and offering a personalized experience. Examples of business messaging in practice include welcome messages, promotional offers, confirmation notifications, reminders, customer service chats, shipping updates, security alerts, verification messages, and conversational interactions. A business messaging platform like Twilio can enable brands to send mass marketing messages, notifications, alerts, or verification messages across various channels with integration into existing workflows.